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K Raheja Corp unveils ‘Desh Ki Dhun’, this Independence Day , a crowd-sourced musical, celebrating everyday freedom
Building on the melodies of the past two Independence Days - Pragati Ki Dhun, a tribute to India’s progress, and Azaadi Ki Dhun, a salute to the nation’s freedom, K Raheja Corp now unveils its third edition titled: Desh Ki Dhun, a two-minute crowd-sourced musical celebrating the spirit of everyday India. The musical brings together spontaneous and fun responses from people who interact with the Group’s business verticals - employees and officegoers at Mindspace Business Parks, residents of K Raheja Corp Homes, guests at Chalet Hotels, shoppers at Inorbit Malls and Shoppers Stop, and the labourers on site. Captured in moments of work, leisure, travel, and shopping, these unfiltered voices blend into an uplifting harmony, offering a vibrant tribute to the nation, this Independence Day.
The film opens with a simple question: “Aapko kya karne se aati hai Azaadi Wali Feeling?” Responses were captured exactly as they were shared - light-hearted banter over chai at the office café, the calm of a home balcony at sunrise, the delight of a complimentary buffet breakfast, the rush of a flash sale. Each unfiltered phrase became a lyric; each natural cadence transformed into a beat. No professional vocalists, just India speaking in its very own authentic voice. The idea is conceptualised by the K Raheja Corp’s Corporate Communications Team, music is composed by the gifted music director Sanket Sane, with visuals directed by Alok Sutar.
Cheryl D’souza-Waldiya, Head – Corporate Communications, K Raheja Corp, said “With Desh Ki Dhun, we’ve transformed the everyday voices of India into an ode to Independence Day. By placing real people at the heart of the song, we celebrate the fact that our spaces - from offices to homes, hotels to malls and retail stores, are far more than structures. They are vibrant stages where India’s spirit comes alive each day. Every handshake, every smile, every shared moment adds a note to this anthem of progress, and together, we’re composing a future that is bold, united, and unstoppable."
Source: Adgully